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Every bottle gives back

Bourbon for good

The Bourbon for Good™ collection brings together apparel, barware, and lifestyle goods inspired by our family’s bourbon heritage and our commitment to giving back. Each piece features the Bourbon for Good logo, a symbol of sharing great bourbon and supporting the communities around us.

A portion of every purchase supports our Bourbon for Good fund, helping nonprofit organizations doing meaningful work across our five pillars of philanthropic focus.

Crafted in the spirit of Pappy Van Winkle’s legendary hospitality and generosity, this collection celebrates the bourbon lifestyle while helping make a lasting impact.

Who we've supported

Our latest Cause

Kosair for Kids

In March, we're proud to support Kosair for Kids, an organization dedicated to improving the health and well-being of children across Kentucky and Southern Indiana. We’re honored to help amplify their impact.