Perhaps because beer isn’t traditionally considered a spirit used for craft cocktail concoctions, but anyone who enjoys a Shandy knows that is an unnecessary oversight. A Michelada is quite simply, Bloody Mary Mix with a light beer and a little bit of fresh lime. Somehow light and refreshing, for a base that is comprised of bold, juicy, and intensely flavored with tomato juice and spices, the light beer cuts through, and fresh lime lends a splash of bright citrus.  

 An origin story as clouded as the deeply crimson hue of the Bloody Mary Mixer it originates from, the Michelada is more commonly referred to as a “Mexican Bloody Mary.” Likely tied to the phrase, Mi Chela Helada (“my cold beer”), it could be a cocktail that has evolved from imbibers who enjoyed a splash of hot sauce in their beer (see, we aren’t the only ones who think that hot sauce goes with everything).  

 Just as the Bloody Mary signifies a convivial gathering, typically brunch, and is served as a morning cocktail, the Michelada, too, is part of an important ritual. It is an invitation to gather with friends and family, and simply enjoy. We love a Michelada, crafted with our Bloody Mary Mixwith Pappy Van Winkle Bourbon Barrel-Aged Pepper Mash on a warm summer afternoon, after working in the garden or just welcoming the arrival of Pappy Hour with friends on the porch. 

 The flavors of our Pappy Van Winkle Bloody Mary Mix, with bright, zesty, and juicy tomato juice, smoked sea salt, and of course, the signature notes of Pappy Van Winkle Bourbon Barrel-aged flavor, are an ideal flavor combination with light beer. Spicy, salty, and with subtly sweet undertones, the fresh citrus and tang from light beer combine for a delightful and surprisingly refreshing summer cocktail that ushers in the promise of the following season. 

Serve in our Tall Tumblers with a sea salt or tajin rim for an extra layer of savory flavor.