The Pappy Way

Pappy & Company x Shady Rays | Introducing Pappy & Co. Special Reserve Sunglasses

Every so often, a partnership comes along that fits our family's story so well it feels like it was always meant to happen. Our new collaboration with Shady Rays is one of them.  Together with this...

Pappy & Company x Dan-O’s Seasoning | Introducing Pappy Dan Sprinkles Smoky Barrel BBQ Seasoning

After running into Dan Oliver at Louisville's Bourbon & Beyond festival over the years, we finally decided a collaboration between Pappy & Company and Dan-O's had to happen. After all, we ...

Pappy & Company X Bulls Bay Saltworks | Introducing Bourbon Barrel Smoked Sea Salt

When Bulls Bay's pure Carolina sea salt is smoked over that wood, it absorbs a flavor you simply cannot replicate with any other ingredient.The result is a salt with a deep, complex smokiness softe...

Partnership Spotlight: Pappy & Company X Tom Beckbe

A limited edition release of custom Pappy Van Winkle hunting jackets, made with our partners Tom Beckbe, and signed by Julian Van Winkle

Partnership Spotlight: Musuem Bee

Custom art made in partnership with Louisville artist Trace Mayer, our Musuem Bees honor the legacy and heritage of Pappy Van Winkle

Partnership Spotlight: Pappy & Company X Short Court

Pappy goes to the pickleball courts with custom Pappy & Company X Short Court pickleball rackets that are inspired by our love of fun, and giving back - a portion of each racket benefits ALS re...

Garden & Gun honors the Women of Whiskey

Sharing the heritage and legacy of Pappy Van Winkle through Garden & Gun's tour of Bourbon Country

Pappy & Company Cigars: A Trip To Nicaragua

Sharing the heritage and legacy of Pappy Van Winkle through our premium cigars - go behind the scenes with us at the Drew Estate factory in Nicaragua

Our Heritage, Shared: Pappy & Company Cigars

Sharing the heritage and legacy of Pappy Van Winkle through our custom line of products, including our cigars

Partnership Spotlight: Everyday Heirlooms

A personal collaboration from Pappy & Company and Thompson Traders has built a collection of modern everyday essentials perfect for spring entertaining and gifting.